Now, I have never cooked anything more advanced than Beefaroni, but I have watched Giada De Laurentiis on her various television shows. Do I plan on making any of the food created on the programs? No. Yet, I keep coming back. Giada begins many episodes of her flagship program in a relaxed location. She may be sitting in her living room, sending me a personal invitation to join her in the kitchen or she could be strolling along the beach in her bikini, telling me of a new exotic food hideaway. These introductions seem to be meant "to appeal to a sense of yearning", like many early works about sex (Bourdain). How could one resist? There are no ugly female chefs on The Food Network. They are stunning or old, and that doesn't count. Giada certainly is attractive ands her outfits always seem to reveal just enough without revealing too much. Just read the titles and comments on her Youtube videos to see how people feel about her show. Factor in the quick, sexy cut-away shots of fresh food and sensual reactions to taste tests and you can see why Giada's shows, and many on the channel, may fall short making master chefs of the public, "but as entertainment, it may just tide you over" (Patterson).
If there was an election held for "food porn" president, Denny's would have to get more than a few votes. Take this commercial for their Baconalia event as an example.
Listen to the announcer. His moans and groans sound more as if they belong in the bedroom than in the kitchen. The bacon here "isn't erotic, just unreal" (Patterson). In the same way traditional pornography creates a false picture of sexual encounters, Denny's creates an unrealistic depiction of food. Bacon sundaes are not typical foods and four-ways are not typical sexual acts. The creators of such television commercials and network programming are quite clever in there approach. Why not appeal to one of the things that drives us as human beings: sexual desires. Suddenly, we aren't thinking clearly. We need this bacon stuffed sandwich, stuffed with bacon. We may not know why, but or interest is peaked by a Giada De Laurentiis show and we watch through all of the commercials for Ford trucks and Pepsi Cola. Show us the sizzling bacon. Show us the fresh, bite size baby bell peppers stuffed with lord knows what. Show me those "beautiful objects arranged in ways one might never have previously considered" (Bourdain). Who's hungry?
Works Cited:
Bourdain, Anthony. "Food Porn: Lust for the gastronomic -From Zola to cookbooks- is nothing new, but maybe it's time to shelve it". 04 Nov 2001. n. pg. SF Gate. Web. 24 Sept 2011.
Patterson, Troy. "Oral Pleasures: The Food Network gets dirty with Nigella Feasts and Paula's Party". Slate. 5 Oct 2006: n. page. Web. 24 Sept 2011. <http://www.slate.com/id/2151036/>.


